Yutaka is Professor at Kyoto University, Graduate School of Management with joint appointments at Design School and Graduate School of Economics. Prior to joining GSM in September 2010, he was a researcher at Palo Alto Research Center (PARC), a Xerox Company. He obtained Masters and Bachelors degrees in Computer Science from Kyoto University and Ph.D. in Management from UCLA Anderson School.
京都大学経営管理大学院教授。経済学部・経済学研究科、およびデザインスクールにて兼務。1998年京都大学工学部情報工学卒業、2000年京都大学情報学修士、2006年UCLA Anderson Schoolにて経営学博士(Ph.D. in Management)。Xerox Palo Alto Research Center研究員を経て、京都大学経営管理大学院に講師として着任。2021年4月より現職。
Yutaka's current research focuses on culture of services—how services represent a culture to construct and negotiate value. Methodologically, he analyzes customer interactions in service encounter, drawing on ethnomethodology. Based on this research, he develops theory and methodology for designing culture. Please watch his TEDx talk and more recent interview on Service Design Show for the general idea.
Yutaka currently teaches ethnography to MBA students as a method to understand, improve and design services. He is also active in Kyoto University Design School, where he teaches organization and community design as well as design ethnography. He is also running a MOOC on edX.org on the topic of service management.
Graduate School of Management
Kyoto Creative Assemblage
Graduate Schoo of Economics
Kyoto University Design School
Phone: +81 75-753-3536
Kyoto University Graduate School of Management
Yoshida Honmachi Sakyo-ku
Kyoto 606-8501 JAPAN
電話: 075-753-3536 https://www.yamauchi.net